Sunday 17 July 2011

Diary Product

Diary Product

Dairy Product Diversification
With a limited estimate about 42 billion liters of milk is being produced annually in Pakistan. The industry is processing I billion liters of this produce into value added products which is hardly 2.5 % of the total. The dairy products are key items in the diet of the people in Pakistan and are established source of nutrients of high biological value. The common dairy products include yogurt, ghee, lassi, butter, cheese, ice cream, sweet meats etc. The products are produced by inefficient technologies which are generally traditional or semi-traditional that lack hygiene and is inconsistent in other quality aspects. Moreover, their products have to compete with the products marketed by multi-nationals. As the demand for safer and hygienic products is increasing due to increased consumer awareness the problems of small processors need to be addressed as 90% of total milk produce is being handled by these small entrepreneurs. Unfortunately, they do not have access to trainings and often find difficulties in getting the right kind of information. The new NARC initiative can help on these lines to serve as a focal point of small processing and to provide training opportunity to boost up small dairy business in the country.

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